Best Therapist Website Builders in 2025 (With Pros and Cons)

When you’re a therapist, your website often becomes the first conversation you have with a potential client. Before they ever sit across from you in a session, they land on your homepage. They look at the design, the words you chose, the photos you picked. And in that moment, they’re already asking themselves: Can I trust this person with my story?

That’s why choosing the right website builder isn’t just about technology. It’s about finding the right platform that helps you connect, build trust, and ultimately, grow your practice. In 2025, there are a handful of popular options therapists use. Let’s walk through each one, their pros and cons, and see what might fit your needs.

1. Squarespace

For years, Squarespace has been the go-to name for therapists setting up their first website. It’s simple, recognizable, and offers templates that can get you online fairly quickly.

Pros:

• Easy setup for beginners

• Affordable starter plans

• Clean, professional templates

Cons:

• Templates often look outdated in 2025 design standards

• Limited flexibility for SEO and customizations

• Not ideal if you want your website to really stand out

If your only goal is “I just need a website to exist online,” Squarespace might be enough. But if you’re hoping for more—visibility on Google, stronger branding, or conversions—it can feel limiting.

2. Framer

This is where things start to feel exciting. Framer has quickly become the most flexible and creative website builder available right now, and it’s especially well-suited for therapists and wellness professionals.

Pros:

• Modern, fully custom design that reflects your personal brand

• SEO support that actually works for getting found on Google

• Simple blog publishing if you want to share articles or resources

• Integrations with tools you already use (Calendly for scheduling, Mentaya for insurance, and more)

• Competitive hosting costs without hidden maintenance fees

Unlike older platforms, Framer doesn’t force you into cookie-cutter templates. It allows designers to create a website that feels like you—calm, trustworthy, professional. That’s why at Efilia, we chose Framer as our primary builder. It gives us the creative freedom to design websites that not only look beautiful but also help therapists bring in more clients.

3. Wix

Wix is often seen as a step above Squarespace for DIY users. It’s user-friendly and has plenty of drag-and-drop options.

Pros:

• Simple to use for beginners

• Budget-friendly

• Large template library

Cons:

• Can look generic if you stick to templates

• SEO can be tricky to set up well

• Harder to scale if your practice grows

Wix works if you’re just starting your practice and don’t mind experimenting. But like Squarespace, it rarely creates that lasting impression a therapy practice deserves.

4. WordPress

The old guard of the internet. WordPress powers a huge percentage of websites worldwide and is still a strong choice for complex setups.

Pros:

• Extremely powerful CMS

• Thousands of plugins for extra functionality

• Endless customization possibilities

Cons:

• Needs regular maintenance and security updates

• You’ll likely need to hire someone on a monthly retainer to keep things running smoothly

• Can feel overwhelming for non-technical users

WordPress can work if you’re planning something bigger, but for most solo therapists or small practices, the upkeep can be more stress than it’s worth.

5. Custom Build

Technically, you could hire a developer to build a completely custom site from scratch. But in 2025, this option is rarely worth it for therapists.

Pros:

• Fully tailored, no restrictions

Cons:

• Very expensive

• Long build timelines

• Overkill for most therapy practices

Unless you’re running a tech startup or building something with highly complex features, a custom site is usually unnecessary.

Which One Should You Choose?

Here’s the thing: your website isn’t just a digital brochure. It’s the front door to your practice. When someone in need is searching for help, you want them to land on a site that feels trustworthy, welcoming, and professional.

Squarespace and Wix can get you online. WordPress can be powerful but comes with baggage. Custom builds are expensive.

But if you want a site that feels modern, easy to manage, and designed to bring in new clients, Framer is the clear winner in 2025. And that’s exactly why Efilia builds exclusively on it.