Guide: Private Practice Therapist Websites

Hi, I’m Sohum. I design websites for therapists and psychologists for a living.
I may be a computer engineer by degree, but for the past six years, I’ve been deeply involved in helping therapists build a strong online presence through design that truly connects.

In this guide, I’ll walk you through the best practices to build a website for therapists who have a private practice. Whether you’re starting from scratch or looking to revamp your existing site, these insights will help you attract the right clients and convert visitors into bookings.

1. Follow a Clear Website Structure

The most effective therapist website designs follow a simple, familiar structure.
Your site should have these five fundamental and the most significant pages:

• Home

• About Us

• Contact

• Services (or Specialisations)

• Blog

People are quite used to this flow as most websites on the internet have these. When a visitor lands on your site, they should intuitively know where to go next.
If you experiment too much with layout or pages, you risk confusing potential clients, and confusion is the fastest way to lose website traffic.

2. Add a Direct Booking Widget

If your website still uses a plain contact form, it’s time to upgrade. In 2025, adding a direct booking integration like Calendly is a must. This cuts down the 24 hour response time to direct bookings. It removes friction from the booking process and lets visitors schedule a free consultation in seconds. When clients can pick a time that works for them without waiting for an email reply, conversions go up almost instantly.

At Efilia, we integrate these tools into every therapist website we design, making it effortless for clients to take action.

3. Make the Design Unique to Your Practice

Generic Squarespace templates feel very outdated now. Your website should look and feel like you: warm, welcoming, and aligned with your private practice.

Think of it as a reception area of your therapy practice space. A custom therapist website design not only differentiates you in a crowded market but also builds instant trust with visitors.

At Efilia, we specialize in creating personalized therapist website designs that balance warmth and professionalism, helping private practices stand out while staying authentic.

4. Use Real Images, Not Stock Photos

This is a simple change that makes a massive difference. Real images help build emotional connection and credibility. We worked with Avi from Brooklyn Therapies, who insisted on using only real photos he took himself. It completely transformed the site, every image told a story, and the website felt genuine and grounded.

You can check it out here: Brooklyn Therapies Website

5. Pay Attention to the About Us Page

The About Us page probably comes next in line after the home page on the scale of importance. It’s where potential clients decide whether they trust you enough to book that first call. Think of it as the online version of your therapy room, it should make people feel comfortable and understood. If you run a group practice, highlight your team. 

When we built the About Us page for Megan from Allay Therapy, we showcased her team of four with warmth and consistency. It instantly made the site feel more personal and trustworthy.

You can check it out here: About Us Page

Conclusion

If you’re planning to build or redesign your private practice website, now is the perfect time.
We’ve recently slashed our prices to make professional therapist website design more affordable, without sacrificing quality.

At Efilia, we help therapists like you launch personalized, conversion-focused websites in just two weeks.

You can check our new plans here or visit our home page to learn more.